
(Photo by James@mannequindisplay.com )
In part III of The Money Mindset Series , I highlighted the need to invest and grow your money to facilitate living a balanced life. In order to have money to invest, it makes sense to save and be frugal about money. There is no point in talking about investing if you are living paycheck to paycheck.
In this part of The Money Mindset Series, I will elaborate on consumer spending - the mindset behind it and how it is detrimental to living a balanced life . Specifically, we will examine the following mindsets:
- Living an expensive lifestyle is happiness.
- The temptations of instant gratification.
BUYING YOUR DREAM LIFESTYLE - A MINDSET FROM MODERN ADVERTISING
Everyone one of us desire a certain lifestyle. A lifestyle is a person’s pattern of living as expressed by their interests, motivations, activities, desired experiences, and beliefs. The lifestyle that you pursue is closely related to your definition of happiness. It is influenced by your childhood experiences, parents’ lifestyles and your peers.
At the same time, our ideal lifestyle is also heavily influenced by marketers and the mass media.
In order to entice consumer’s money, some marketers project a promise to the dream lifestyle through their products. Unfortunately, this form of messaging also results in a prevailing notion that consumer spending is the path to fulfilling our deepest desire. The following advertising examples will make my point:
This blog is about leading a balanced life focusing on career, relationships and money. You can read more about balancing your life here. These articles are written for you. If you find them useful, feel free to subscribe for regular updates as new articles are posted. It's FREE. :)
















